Digital Marketing Dashboard for Live Campaign Tracking and Client Reporting

While similar, the conversion rate KPI is a little different than the goal completion KPI. Instead of tracking the number of customers converting, conversion rate gives you a look at how many people are converting compared to the total number of people visiting your client’s website. This metric is measured in the form of a percentage and is calculated as the number of conversions divided by the number of total web sessions.

An essential facet to search engine optimization (SEO) is acquiring backlinks or links from other websites that lead back to your client’s website. These are also called inlinks or inbound links. The best digital marketing dashboard allows you to easily report on the links you've built throughout your SEO campaign.

Email marketing is an essential part of your lead generation efforts and digital marketing campaigns. Building a healthy email list has a variety of long-term benefits for your client, especially when it comes to connecting with new and existing customers. In fact, you’re much more likely to get higher click-through and conversion rates with email campaigns over other avenues like social media. If your customer wants to build a robust email list, tracking the number of new email subscribers with powerful digital marketing dashboard tools is essential.

After building up your client’s initial email list, you’ll want to track how many of those subscribers are actually opening the marketing emails that you send. Whether you are sending on-off emails or a marketing automation nurture stream, these numbers inform the current state and provide insights for future improvements.

This is a long-term metric to track, especially since email subscribers often open fewer emails as time goes on. If you see a decline in the number of emails opened over time, you might have a problem. Perhaps you’re sending too many emails over a short amount of time. More likely than not, your emails aren’t interesting or engaging enough for your email subscribers. A decline in this metric provides you a unique opportunity to re-engage with your clients’ customers.

When it comes to social media, there’s power in the number of followers you have. A higher follower count can mean your client’s brand is growing in popularity. It can also mean your marketing campaigns are helping drive more people to your client’s brand.

Different social media platforms gather different audiences, so you’ll want to track how many followers you have on each. The digital marketing dashboard tracks how many followers you have on each platform so you can know where to focus next.

Pay-per-click (PPC) cost measures how much money you’re spending across all of your PPC campaigns. The digital marketing dashboard template compiles all of the data between ad networks, including Google Ads, Facebook Ads, LinkedIn Ads, and more. Throughout your PPC campaign, a dedicated dashboard helps to ensure you’re staying within your budget to accurately report what you’re spending on PPC ads to your clients.

If you’re running a PPC campaign within your overall digital marketing campaign, the number of PPC conversions you get is a quick indication of the campaign’s success. A higher number of conversions means more people are clicking on your ads and buying your client’s products, while a lower number means the opposite.

However, there’s more to glean from PPC conversions than you might think, especially when compared to other marketing KPIs. For example, you might be getting a high number of PPC conversions, but you might not be reaching as many potential customers as you could. Or, maybe you’re getting a low number of conversions, meaning your ads aren’t as effective as they could be. Whatever you learn from this number, you communicate more clearly with your clients when you have a clearer look at this metric.