Free Facebook Ads Report Templates for Agencies, Freelancers and Marketers

The Facebook Ads report cover page sets the foundation for presenting your agency’s insights and data analysis. Customization options, including background colors and your agency’s logo, help you create bespoke reports that align with your agency’s branding and set a professional tone for the report. Title and image widgets add another layer of customization, allowing for a well-rounded and cohesive presentation.

The quality of your report cover and pages directly impacts client perceptions and expectations. It does more than house the data; it adds a layer of professionalism and thoughtfulness that can affect client relations. A sophisticated cover serves as a precursor to the quality of analytics and insights that follow, and thoughtfully designed pages elevate the entire client experience.

Before diving deep into the details of your clients’ Facebook advertising campaigns, it's best practice to provide a summary of everything that went well during the month regarding the client’s Facebook Ads performance and what needs improving.

Use the monthly write-up section of the performance report template to provide an overview of your wins and losses from their Facebook Ads accounts, as well as your team's marketing plan going forward.

If anything significant happened with the campaigns during the last month, explain it here in plain English so your clients are up-to-date on all major changes. As you get further into the Facebook Ads report template, use the sections below to dive into more detail.

Your clients trust you to manage the complexities of Facebook advertising while they focus on running their businesses. This section breaks down key Facebook Ads metrics — such as reach, engagement, conversions, and ROAS — in a clear, straightforward way.

By explaining what each metric means and how it reflects campaign performance, you help clients easily understand their results. That way, they'll stay confident in your strategy and see the real value of their investment.

Any PPC agency owner or marketer knows that one of the most essential aspects of a client report is the total money spent on the campaign. While you and your clients have likely already discussed the total budget of the ads campaign, it’s incredibly helpful to keep track of the total Facebook ad spend and compare it to the overall budget month over month.

This metric is particularly important to keep track of each month, especially as it relates to other KPIs on the report. When you show how much money you’re spending and how that number relates to other campaign performance KPIs, your clients see what kind of return on investment (ROI) they can expect from the campaign.