Ready-To-Use PPC Report Template for Agencies, Freelancers & Marketers

The cover page of a PPC Report is the first touchpoint when presenting your client's ad campaign data. Use the Report Cover and Section Design Customization Feature to choose a background color or upload a custom image that reflects your agency's brand. Apply that design concept page-by-page. And continue this branding through customizable title and image widgets throughout the PPC report.

Saving a well-executed design as a template ensures consistent branding and streamlines the reporting process for future projects.

The first page of a PPC Report template sets the initial tone for the in-depth analysis and insights that follow. And a professionally designed PPC report, from start to finish, serves as a critical tool for establishing your agency's credibility and enhancing the overall client experience

In the monthly write-up section of the PPC report, there is a custom text field for you to provide an overview of the effectiveness of your agency's PPC campaign strategies during the reporting period. We recommend you use this section of the report to analyze the past month’s overall performance to show your clients how the budget is looking and how you plan on optimizing individual ads or campaigns to improve their performance.

Use the monthly (or whatever reporting cadence your agency uses) write-up section to strategize for next month and give your clients an idea of the action steps you’re going to take to improve upon their account’s performance. You can also use this section to show how you’re planning on meeting your clients’ long term goals moving forward.

PPC advertising can seem complicated for clients who are already managing a lot. This section helps by clearly explaining the key metrics that matter most. Instead of leaving clients to figure out unfamiliar terms, it breaks each data point into plain language that shows what it means for their campaign.

When clients understand why a metric matters and how it supports their goals, the results become much easier to appreciate. This clarity builds trust in your PPC strategy and gives clients confidence in their advertising investment.

This section provides a clear, high-level look at how all PPC campaigns are performing across a client's account. Instead of focusing on individual platforms or isolated metrics, it highlights the overall trends that matter most—what’s improving, what may need attention, and how their advertising efforts are performing as a whole.

By presenting the data in a simple, easy-to-understand format, this overview offers a true bird’s-eye view of campaign health. With this big-picture perspective, it becomes easier for clients to understand the impact of their PPC investments and the direction their campaigns are taking.

This section breaks down Google Ads performance in a clear, client-friendly format. Start with a summary of key metrics like conversions, cost, impressions, clicks, CTR, CPC, and cost per conversion—followed by a detailed view of each campaign.

Easily compare campaign and ad group performance to spot what’s working and where to optimize. Use this section to show clients exactly how their Google Ads investment stacks up—both across campaigns and against other ad platforms.

This section highlights Facebook Ads performance with key metrics like clicks, CPC, CTR, CPM, and total impressions—everything you need to track campaign results and control costs.

Easily monitor and report on individual campaigns and ads to show clients exactly what’s running, how it’s performing, and what they’re getting for their investment. Detailed ad-level insights help you spot high costs or low engagement, so you can make quick adjustments that improve results.

Whether you build a dedicated Facebook Ads report or include it in a full PPC report, these customizable templates keep clients informed and your team focused on performance.

Microsoft Ads deserves a place in your client’s PPC strategy, and this section helps you prove it. Highlight key metrics like conversions, spend, clicks, and impressions—presented in a clear, client-friendly format.

While many clients focus on Google first, this section shows the value of reaching audiences on Microsoft’s search network. Use it to compare performance across platforms and demonstrate how Bing captures leads they might otherwise miss.