Campaign Performance Dashboard for Live Data and Client Reporting

Event count tracks how many specific actions users take on your client’s website or app (e.g., clicks, form submissions, or downloads). Each event is logged to show engagement with content or interactive elements. This way, your agency is better equipped to identify top-performing content and the most common user actions.

A high event count suggests that users are taking meaningful actions, which may translate to a meaningful conversion later on. If this number is low, consider optimizing the user experience (e.g., improving website navigation) or simplifying calls to action. 

Average search position shows where your client’s website ranks in the SERPs for specific keywords. This metric helps gauge visibility and whether your client’s content aligns with user search intent. 

A high position (lower numerical value) means their content is appearing near the top of the SERPs, leading to greater exposure and potential traffic. If their position is low, focus on improving keyword relevance or the overall content marketing strategy. 

Open rate measures the percentage of recipients who open an email relative to the total number of emails delivered. This metric reveals the effectiveness of subject lines and provides insight into your client’s sending reputation.

A high open rate is a great sign. While it doesn’t include engagement, it shows that your client’s email is catching initial attention (at the very least). To address a low rate, consider adjusting subject lines, sender names, or delivery times. 

Unsubscribed contacts refer to the number of recipients who choose to opt out of receiving your client’s future emails. This metric shows how well email content meets audience expectations and offers insight into overall subscriber satisfaction.

Use this data to monitor the health of email lists and the relevance of email marketing efforts. To address an abnormally high rate, consider reviewing email frequency, improving content relevance, or using a more personalized approach.

Conversion rate measures the percentage of users who complete a desired action, such as making a purchase, signing up for a service, or filling out a form. 

It’s a useful metric for assessing the success of PPC campaigns and is also commonly used across other marketing efforts (e.g., social media and email marketing). 

A high conversion rate indicates that your client’s campaign is resonating with the target audience and leading to tangible results. To fix a low rate, consider improving the landing page design or optimizing calls-to-action.

Total ad cost refers to the overall amount your client spends on advertising campaigns. This figure includes all expenses related to ad placements, clicks, impressions, and other associated costs.

Reporting on this metric helps clients have a clear understanding of their total financial investment across platforms, including Facebook Ads, Instagram Ads, and Google Ads. It also shows whether your client’s spend has yielded expected results and sufficient ROI. 

New links refer to freshly acquired backlinks that direct users to your client’s website. This metric directly impacts search engine rankings and website authority, which is why it’s worth reporting on.

Acquiring new, relevant links demonstrates your agency’s ability to form meaningful outreach partnerships and boost a client’s online reputation. To build a solid backlink profile, focus on guest post collaborations with authoritative websites and creating relevant content. 

An essential part of client management is reporting on progress. What better way to do that than through real-time goal tracking? This visual feature gives clients a clear view of their progress, ensuring their objectives are on track. It keeps everyone aligned and confident that the plan is moving in the right direction.

Whether it’s meeting a quarterly lead generation target or acquiring a specific number of backlinks, this visualization is a must-have for any campaign performance dashboard.