Google Business Profile Dashboard for Local SEO Success

In a Google Business Profile (formerly Google My Business) dashboard, platform & device data shows where your client’s business listing is viewed—on mobile or desktop—and through which Google products like Google Maps. This insight gives clients a clear picture of how potential customers interact with their business information across different platforms.

Platform & device data reveals how and where customers engage with clients’ business listings, making it easier to optimize campaigns. For example, if you see a lot of mobile searches or direction requests on Google Maps, you know where to focus to attract more customers. With this information, you present a clear, concise snapshot of performance data, showing how you excel in managing business locations across Google products.

In a Google Business Profile dashboard, the Desktop vs. Mobile data shows how a client's business listing is viewed on different devices. After all, depending on the mobile-friendliness of a client’s website, the same user could have a completely different experience on different devices. This insight reveals whether potential customers find the business on their phones or desktop computers.

This data shows where customers engage with your clients' business listings, helping you optimize campaigns for better results. If mobile searches are high, you know where to focus to attract more customers.

Search vs. maps data within your Google Business Profile dashboard shows how customers find your client's business through Google Search or Google Maps. This insight gives a clear view of how people interact with the business.

Search vs. maps data pinpoints where customers engage with your clients' listings, helping you fine-tune campaigns. For example, if Google Maps shows a lot of direction requests, you know to focus efforts there to draw in more customers.

Business Profile impressions data shows how often a client's business listing appears in search results or Google Maps. This metric is key to understanding how visible the business is to potential customers.

Business Profile impressions offer valuable insights into a client's visibility. High impressions on a Google business page means that more potential customers see the business listing, but if these search views don’t lead to customer interactions like website visits, phone calls, or direction requests, there's room for improvement. The listing may need to be optimized, and descriptions, photos, and business information may need to be refined to make it more engaging.

To complement impressions, Business Profile interactions data tracks how potential customers interact with a client's business listing to demonstrate customer engagement.

High interaction rates mean the business listing is attracting and engaging viewers. If interactions are low despite high impressions, it indicates a need for optimization. Improving descriptions, updating photos, or ensuring accurate business information will make the listing more appealing. By analyzing the data, agencies will adjust strategies to boost engagement, turn views into actions, and drive more customers to the business.

The average rating metric shows the overall rating of a client's business based on customer reviews as well as the total number of reviews the business received. This gives a quick snapshot of the business's reputation and customer satisfaction, and can impact how the business appears online.

Average rating is a key indicator of how well customers perceive a client's business. A high average rating attracts more potential customers, while a low rating will turn them away. Improving the average rating might involve responding to reviews, resolving complaints, and encouraging happy customers to leave positive feedback to ensure a client’s business maintains a strong, positive online presence.

A higher number of 5-star reviews typically indicates a strong customer base and active engagement, positively influencing potential customers. Monitoring this metric helps agencies understand how well their strategies are working to encourage customer feedback and identify opportunities to boost customer interaction and enhance the business's online presence.

The calls metric shows the total number of phone calls made by customers directly from a client's business listing, providing insight into how effectively the listing converts views into direct customer interactions.

A high number of calls indicates that potential customers are finding the business and are motivated to reach out. Regularly reviewing this metric ensures that the business listing remains an effective tool for converting interest into customer actions.