YouTube Dashboard for Video Marketing Performance and Client Reporting

The view metric is a self-evident one. It measures the number of times web users have watched certain videos. However, with YouTube, it's a bit more complicated.

YouTube counts a view only when it considers it a legitimate one based on its algorithm. This means that the platform only records views of YouTube content when a user intentionally plays a specific video.

The only problem with this metric is that it can be misleading without other video performance metrics. Creating a video content strategy solely around which types of videos are generating views can be short-sighted.

After all, YouTube views do not mean that users interacted with the video or retained its content. All it shows you is that they chose to click play. While it should be a key metric you look at, pair it with others to get a better picture of what's going on.

When you generate reports for your clients, one of the metrics they are interested in is subscribers. This is because the subscriber metric is one that measures the YouTube channel performance, audience retention, and growth rate. If your subscribers are not increasing it means people are not finding your content relevant or entertaining enough.

When a user subscribes to your channel, it means they have gone beyond just liking or commenting on your videos but have committed themselves to the content you produce.

This metric also helps you to predict future engagement rates as subscribers will engage with the content you put out.

The likes metric in your YouTube Dashboard is another engagement metric. It shows that your audience approves of your content and enjoyed it.

It's crucial to understand that likes help to boost the visibility of your video and rank your videos on search engine results. This will end up being extremely beneficial if you monetize your clients’ videos as visibility increases views.

Monitoring this metric will also help you understand what your audience is looking out for. More likes mean that a lot of users are looking for that kind of content.

The dislike metric is one you would not want to see in high numbers. It means one thing; users do not approve of the content delivered to them. While the dislike count has gone private on YouTube, the button remains there so it’s still a key metric to track.

When measuring this metric, you need to consider the number of likes on the video as well. If you have 200,000 likes and 20 dislikes, it wouldn't make sense to try to change the content delivered because of such few dislikes. Also, keep in mind that most videos will get a certain number of dislikes so this piece of YouTube data should be taken with a grain of salt.