Bing Dashboard for Paid and Organic Performance Monitoring

Your click-through rate, or CTR, is calculated by dividing the number of clicks by the number of people seeing your ad. This metric gives you a deeper insight into the effectiveness of your ads. If you have a low CTR, it could mean that your ads aren’t reaching your intended audience. Or maybe the offer isn’t compelling enough for your target audience.

Use your dashboard’s CTR to create a better overall outcome for your client. If the CTR is low, you might need to work with your client to come up with a more enticing offer. Or maybe you need to adjust the call to action. Compare the CTR with your conversion rate to narrow down the reason behind numbers that are too high or too low. For example, a low CTR could indicate a problem with the ad itself, while a high CTR and low conversion rate could mean you’re not targeting the right audience.

You can also report on CTR across all of your PPC campaigns with our PPC dashboard template.

Ranking high on all the popular search engines is one of the best ways to get noticed by new customers. A higher search engine ranking gives your clients’ websites more authority. The competition on Bing is much lower than Google, which gives you a unique opportunity to shine in your client’s eyes by generating more ROI with your Bing Ads.

Your AgencyAnalytics Bing dashboard automatically tracks your clients’ SEO ranking over time so you can show your client how effective your strategies are in gaining more visibility. If your rankings aren’t changing, or if they’re lowering, you can start making the appropriate adjustments.

The words potential customers use while searching for products or services are important facets to any SEO strategy and Bing Ads campaign. You should find the best keywords for your clients’ campaigns.

Your Bing dashboard then tracks which keywords are performing the best. This is a crucial piece of information that you can’t afford to ignore. If all your keywords are underperforming, you know that you need to find new ones to target.

Like other key metrics, your top clicked keywords should be used in tandem with other KPIs on this list, especially the SEO ranking change. If you aren’t moving up in the rankings, look to see if your keywords are having trouble.

Keyword impressions from Bing Webmaster Tools shows you how many times you showed. Keywords with a high number of impressions are most effective, and you should continue to capitalize on those keywords.

This list also gives you deeper insights into how a client’s target audience browses the web and what they’re searching for. You can use effective impressions to branch out into new keywords and create an even more effective ad campaign.

To make the most out of Bing Ads, linking a Microsoft account to a customizable reporting platform saves time by utilizing automated reporting systems and predefined templates.

The best dashboards for Bing campaigns provide a seamless experience for generating impactful reports, even without advanced skills in data analysis. The Bing integrations ensure that your PPC reporting is efficient and powerful, giving your agency the insights it needs need to optimize client campaigns.