Core Vitals Report Template for Clear Website Performance Insights

A best practices score evaluates how well a website adheres to modern web development standards and practices, focusing on security protocols, clean code, and optimized formats.

Including Google Lighthouse’s best practices score in your reports offers clients a straightforward measure of their website’s technical health. This score assesses critical elements that impact a website's performance and security, such as secure connections, modern image formats, and the absence of console errors.

The best practices score demonstrates your expertise in maintaining high standards in web development and shows tangible evidence of your agency’s impact on improving digital infrastructure. Clients see clear, quantifiable benefits of your work, which supports continued investment in their site's optimization and maintenance.

Load time measures the speed at which a web page becomes fully visible and usable to a visitor. It’s a critical component of web performance, directly influencing user satisfaction and engagement.

Including load time via Google Lighthouse in your reports provides a clear, direct view of how quickly a site responds to user requests. Load time directly impacts how users perceive a site—faster load times mean happier users and potentially higher conversion rates.

By demonstrating improvements in load time, you effectively showcase your agency's capability to enhance user experience and site performance. This helps retain clients by showing continuous improvement and positions your agency as committed to delivering top-tier web performance.

Crawl errors occur when search engines like Google attempt to reach a page on a website but fail. These errors may severely impact a site’s visibility and search engine ranking by preventing pages from being indexed correctly.

Including crawl errors in your reports (e.g. via the Bing Webmaster Tools integration) is crucial for transparency and corrective action. For marketing agencies, tracking and reporting these errors show your proactive approach to SEO management. It highlights issues like broken links or server errors that could hinder a site’s performance.

By identifying and resolving these errors, you demonstrate your agency’s diligence in ensuring that every page on the client’s site is accessible and indexable by search engines. This improves the site's SEO health and reinforces client trust in your agency’s capability to manage and optimize its digital presence effectively.

Google Search Console alerts notify website administrators of issues that could affect their site’s performance in Google search results. These alerts can cover various topics, from indexing problems to security concerns.

Including Google Search Console alerts in your reports is crucial for maintaining optimal site health and search visibility. For marketing agencies, these alerts are valuable tools for preemptive action and informed decision-making. They provide early warnings about potential problems that need immediate attention, such as mobile usability issues, manual actions taken by Google, or security threats like hacking.

Reporting these alerts to clients demonstrates your agency’s commitment to keeping their site running smoothly and securely. It also underscores the value of your continuous monitoring services, helping clients understand the ongoing nature of SEO and the necessity of swift responses to preserve their rankings and user experience.

Google PageSpeed evaluates a web page's performance and provides a score based on its speed and other user experience criteria. This score reflects how well a page adheres to best practices for speed and optimization.

For marketing agencies, Google PageSpeed metrics offer a clear, quantifiable insight into how various optimizations—like compressing images, leveraging browser caching, and minimizing JavaScript—enhance site performance.

Presenting Google PageSpeed scores helps clients understand the direct impact of these changes, linking your efforts to improved load times and better user experiences. This makes it easier for clients to see the value of your services, encouraging continued investment in their site's optimization to achieve higher performance.